This was another video for North Face. I boosted the ground in a lot of these. Shooting outside in overcast conditions provides some great soft light but it takes some selective luminance work to take advantage of what's really there. I guess I appreciate this kind of work because I grew up in Washington State where you shoot in a lot of overcast conditions. Back then there wasn't any way to get the detail in the shadows back.
click through the stills to see what I did!